What Is MFA (Multi-Factor Authentication)?

MFA — Multi-Factor Authentication — requires users to verify their identity with two or more independent factors before gaining access: something you know (password), something you have (phone with authenticator app or hardware key), or something you are (fingerprint, Face ID). Microsoft reports that MFA prevents 99.9% of automated account compromise attacks — making it the single highest-impact security control available to Canadian businesses.

MFA factors explained

Why SMS MFA is the weakest option

SMS one-time passcodes (OTPs) are better than no MFA but have significant weaknesses:

For accounts protecting sensitive data (banking, Microsoft 365 admin, email), use authenticator apps or hardware keys rather than SMS.

MFA options for Microsoft 365 (most common in Canadian businesses)

MFA fatigue attacks and how to prevent them

MFA fatigue (prompt bombing) is an attack where criminals repeatedly send MFA push notifications to a target until they approve one to make the notifications stop. Prevention:

MFA requirements for Canadian cyber insurance

Canadian cyber insurers universally require MFA as of 2026:

Organizations that cannot demonstrate MFA on email and remote access are either denied cyber insurance or charged substantially higher premiums in the Canadian market.

Related glossary terms

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